Vulkan Vegas leads Germany in brand power, while Tipico ranks first for customer acquisition and earning potential. Meanwhile, consumer interest has fallen across most gambling categories.
The German gambling market has several major brands competing for attention, but Blask’s latest data shows that their positions change depending on how they’re measured. At the same time, interest in the German online casino market is falling, even as several leading brands record growth.
This article looks at Germany’s legal gambling brands, changes in consumer interest, and the casino games attracting the most attention.
Blask data extracted 13 October 2026.
Key findings
- Vulkan Vegas leads Germany’s brand power ranking with 18.59% BAP, less than one percentage point ahead of Tipico at 17.91%.
- Tipico ranks first for customer acquisition and earning potential, with an estimated $446.75 million CEB.
- Vulkan Vegas recorded the strongest yearly growth among the top 10 brands, with brand interest up nearly 260%.
- Consumer interest fell in most gambling categories, with online casino down 12.26% year-on-year.
- Prediction markets grew fastest at 283.30% year-on-year, but remain one of the smallest categories by measured interest.
Germany’s gambling rules shape the competitive market
The German online gambling market is regulated under the State Treaty on Gambling 2021, which came into force on 1 July 2021. Under this law, the Joint Gambling Authority of the Federal States (GGL) is responsible for issuing licences for online sports betting, virtual slots, and online poker.
However, licensing rules depend on the type of gambling offered. The GGL issues licences for virtual slots across Germany, while online casino table games, such as roulette and blackjack, are regulated by individual federal states. Each state can decide to offer these games itself, grant a limited number of licences, or not allow them at all. This means a licence for one type of gambling doesn’t automatically allow an operator to offer others.
Licensed operators must also follow rules designed to protect players, including (but not limited to):
- Limiting monthly deposits, with the standard limit being €1,000 across operators (although higher limits are allowed under certain conditions)
- Limiting virtual slot stakes, with the standard maximum being €1 per spin. However, since 1 July 2026, approved operators can offer stakes of up to €5 to eligible players aged 21 or over, provided they meet extra requirements, including monitoring gambling behaviour.
- Operators must verify players’ identities and check they aren’t registered in the national gambling exclusion system OASIS.
- Operators must have systems to identify potentially harmful gambling behaviour and prevent players from gambling with several online operators at the same time.
This information about licensing is worth keeping in mind when looking at Blask’s data. The platform tracks 388 gambling brands in Germany, but not all of them hold a German licence.
Max Tesla, CEO and co-founder of Blask, explained to European Gaming how the platform identifies brands and checks their licensing status:
‘We take every site that appears in Google for localised iGaming queries, filter out affiliates and media with two AI models, and a human checks whatever is left, so small and new brands make it in too. Then each brand receives a licence status for that country: Local if it holds a licence there, for some or all verticals, International if it doesn’t.’
This means that Blask’s rankings include brands without a German licence. Tesla also explained how the platform measures consumer interest:
‘That’s why the 388 German brands include operators without a German licence. Everything is based on search data: Blask Index is a real-time measure of market demand volume for iGaming brands in a given country, based on normalised search data, counted per brand with all mirror domains merged.’
With this in mind, the rankings below show which gambling brands attract the most attention in Germany, and how their positions change depending on the measure used.
Biggest gambling brands in Germany: How the rankings change
Blask uses several measures to compare brands and gambling categories. Here’s what the main metrics used in this analysis mean:
| Metric | What it means |
| Brand accumulated power (BAP) | Which brands command the most consumer attention? |
| Competitive earning baseline (CEB) | Which brands have the greatest estimated revenue potential? |
| Acquisition power score (APS) | Which brands have the strongest potential to attract new customers? |
| Blask Index | How much consumer interest is there based on gambling-related search activity? |
| Year-on-year (YoY) and month-on-month (MoM) changes | Is consumer interest growing or falling compared with the previous year or month? |
| Content share | What share of the games shown in casino lobbies belongs to each game type or provider? |
| Visibility | How likely is a player to come across a particular game while browsing casino lobbies? |
| Share of interest | How much of the measured player interest does a particular game attract? |
Germany iGaming market brand share by brand strength
Vulkan Vegas leads Blask’s Brand Accumulated Power (BAP) ranking in Germany at around 19%, only about 1 percentage point ahead of Tipico at around 18%. NV Casino follows in third place at around 16%, while Bet365 and Merkur rank fourth and fifth.
| Brand | BAP |
| Vulkan Vegas | 18.59% |
| Tipico | 17.91% |
| NV casino | 15.55% |
| Bet365 | 7.03% |
| Merkur | 4.16% |
Together, the top three brands account for slightly over 52% of the BAP measured by Blask. Adding bet365 and Merkur brings the top five’s combined share to a bit over 63%.
BAP measures a brand’s strength compared with other gambling brands in the same market. However, Blask also measures how well brands could attract new customers through its Acquisition Power Score (APS), which we explore in the next section.
Biggest gambling brands in Germany by customer acquisition potential
The ranking changes slightly when looking at Blask’s APS, which estimates how well a brand could attract new customers.
Tipico takes first place with an APS of 1.49 million, just ahead of Vulkan Vegas at 1.45 million. NV casino remains third, followed by Bet365 and Merkur.
| Brand | APS |
| Tipico | 1.49M |
| Vulkan Vegas | 1.45M |
| NV Casino | 1.26M |
| Bet365 | 600.96K |
| Merkur | 369.68K |
The difference is relatively small, with Tipico’s APS around 40,000 higher than Vulkan Vegas’s. However, it shows that Tipico has slightly higher estimated potential to attract new customers, even though Vulkan Vegas leads in overall brand strength.
Tipico leads Germany’s earning potential ranking
The ranking changes again when looking at Blask’s Competitive Earning Baseline (CEB), which estimates how much revenue a brand could make based on its position in the market and the competition it faces.
Tipico leads with nearly $447 million, around $154 million ahead of NV Casino in second place. Vulkan Vegas, which leads the BAP ranking, falls to third with around $230 million.
| Brand | CEB |
| Tipico | $446.75 million |
| NV Casino | $292.39 million |
| Vulkan Vegas | $230.35 million |
| Bet365 | $184.83 million |
| Merkur | $113.56 million |
The CEB ranking shows some differences:
- NV Casino moves into second place, despite ranking third for both BAP and APS
- Vulkan Vegas falls to third, even though it leads in BAP
- Bet365 and Merkur remain fourth and fifth, respectively
So, while Vulkan Vegas leads in brand power, Tipico has the highest estimated potential to attract new customers and generate revenue. This shows that the brand attracting the most attention doesn’t necessarily have the greatest earning potential.
German gambling market: Which leading brands are gaining ground?
To compare growth among the leading brands in the German gambling market, we focused on the top 10 by BAP rather than those with the biggest percentage changes. This is because smaller brands can record large increases when they start at a low level, even if their overall brand power remains relatively low.
| Brand | YoY | MoM |
| Vulkan Vegas | 259.80% | 38.64% |
| Tipico | 22.11% | 27.76% |
| NV Casino | 3.97% | 19.62% |
| Bet365 | 34.43% | 54.01% |
| Merkur | -11.09% | 12.70% |
| Lotto24 | -2.76% | -15.40% |
| bwin | 31.19% | 100.30% |
| Betano | 43.43% | 8.59% |
| Lowen Play | 38.65% | -20.77% |
| Wunderino | -18.40% | -1.52% |
Seven of the top 10 brands grew year-on-year (YoY), with Vulkan Vegas recording the largest increase by far, at nearly 260%.
Other notable increases included:
- Betano: around 43%
- Lowen Play: nearly 39%
- Bet365: over 34%
Meanwhile, three brands recorded annual declines:
- Wunderino: around -18%
- Merkur: over -11%
- Lotto24: nearly -3%
The monthly figures are also mostly positive, with seven brands growing month-on-month (MoM). This time, the largest increases were recorded by:
- bwin: over 100%
- Bet365: just over 54%
- Vulkan Vegas: nearly 39%
Overall, most of Germany’s leading brands recorded growth, although the brands with the biggest increases differed between the yearly and monthly figures.
Germany online casino market declines as category interest falls
Consumer interest fell across most gambling categories in Germany according to the Blask Index, which measures demand using gambling-related search data.
Lottery recorded the highest Blask Index at over 205 million, more than twice that of online casino at around 83 million. However, both categories saw yearly declines, with lottery down nearly 9% and online casino falling by over 12%.
| Category | Blask Index | YoY |
| Lottery | 205.6M | -8.88% |
| Online casino | 83.45M | -12.26% |
| Live dealer online casino | 15.08M | -11.35% |
| Online betting | 10.23M | -15.13% |
| Online poker | 7.93M | -27.05% |
| Fantasy | 1.56M | -14.67% |
| Racing | 205.1K | 34.71% |
| Prediction markets | 72.13K | 283.30% |
| Bingo | 60.25K | -66.74% |
Meanwhile, Bingo recorded the largest yearly decline at nearly 67%, although its Blask Index was much lower than those of the leading categories.
Overall, interest fell across all gambling categories YoY except for:
- Prediction markets: up by over 283%
- Racing: up by nearly 35%
Prediction markets recorded the biggest percentage increases, but the Blask Index for that category was just over 72,000 compared with over 205,000 for racing. So, although interest grew considerably, prediction markets still attracted much less measured interest than the main gambling categories.
Top slots dominate casino visibility, but player interest differs
Across the Germany iGaming market, slots account for nearly 90% of the game content tracked by Blask across 250 brands.
Other game types make up much smaller shares:
- Live games: 5.41%
- Roulette: 1.65%
- Crash games: 1.22%
- Blackjack: 0.45%
Blask also measures Visibility, which shows how likely players are to come across a particular game when browsing casino lobbies.
The three most visible games in Germany are all slots:
- Book of Ra Magic: 26.66%
- Book of Ra Deluxe: 26.07%
- Book of Dead: 24.83%
However, a game’s visibility doesn’t necessarily reflect how much interest it attracts. Blask measures this separately through Share of Interest (SOI).
Book of Ra leads with 18.31% SOI, followed by Aviator at 14.41% and Pirots at 13.25%. Aviator stands out because it’s a crash game, even though this type of game accounts for only 1.22% of tracked casino content.
| Game | Genre | Visibility | SOI |
| Book of Ra | Slots | 19.86% | 18.31% |
| Lucky Pharaoh Wild | Slots | 22.58% | 2.94% |
| Book of Dead | Slots | 24.83% | 2.55% |
The difference is noticeable among slots, too. Book of Dead ranks third by visibility but only tenth by player interest. Book of Ra shows the opposite pattern, ranking eighth by visibility but first for SOI.
This suggests that games appearing more prominently in casino lobbies don’t always attract the most player interest.
