The sportsbook supplier has put a number on what AI trading adds to live betting volumes, in a quarter when its profit more than doubled.
Kambi Group plc said on 4 November that 59% of all live bets traded by its AI system are now accepted with a zero-second delay, after the platform began setting the live delay for each bet individually.
How dynamic live delay works
Kambi gave the figure in its Q3 2026 report. Instead of applying the same delay to every in-play bet during an event, the AI trading platform now sets the delay for each one based on the current match state and the expected value. Kambi said the result is a faster, more reliable experience for players and higher volumes for operators, without compromising margin.
Speaking on the results call, CEO Werner Becher said:
‘We estimate this improvement will result in 18 million more accepted bets during the year. Of course, these 18 million more accepted bets will also generate more revenue going forward for our partners and us.’
Live betting performance has become a point of comparison between sportsbooks. Before the World Cup, Bettormetrics ranked 22 operators on in-play uptime.
NBA moves to AI trading
Since the end of the quarter, the NBA, which Kambi describes as one of the largest leagues on its network, has been traded by AI. Becher said NBA bet rejections were down 32% compared with last year after a few weeks on the new system.
About 85% of network bets now go through the AI system, which already covered football, tennis, ice hockey and baseball. Table tennis is in progress and work on American football continues. Becher said Kambi aims to reach 90% of bets by the end of the year.
The report adds that the platform is built to handle AI betting agents that look for pricing inefficiencies: each bet updates the underlying match parameters, and all related markets are repriced instantly.
Oversight of AI in betting is a growing topic, and ACT’s Mike Venner told European Gaming in July that model evolution cannot erase accountability.
Q3 results and outlook
Revenue rose 23% to €46.0 million in the third quarter. Adjusted EBITA (acq), Kambi’s measure of earnings before interest, taxation and amortisation of acquired intangible assets, excluding foreign exchange revaluations and items affecting comparability, increased 161% to €7.9 million.
Operator trading margin was 11.9%, against 10.3% a year earlier. Kambi said strong results in the latter stages of the FIFA World Cup were partly offset by more player-friendly results in August and September.
The company now expects full-year adjusted EBITA (acq) of around €26 million, compared with its previous range of €23 million to €27 million. Its fourth-quarter estimate includes the effect of operator migrations and of Brazil’s online betting ban. Kambi said Brazil accounted for a low single-digit percentage of its 2026 revenue.
