A three-stage promotional campaign using Pragmatic Play’s Collect & Win mechanic runs from 19 October, building to Hart’s four live sessions on 6 and 7 November.
Live casino suppliers are investing heavily in entertainment partnerships to stand out as the studio format matures, with Pragmatic Play having refocused investment on slots and live casino following its June 2026 decision to exit sportsbook and bingo. The supplier launched a three-phase promotional campaign on 19 October 2026, tied to actor and comedian Kevin Hart’s upcoming live casino sessions on 6 and 7 November.
Three-phase campaign structure
Pragmatic Play has structured the campaign across three consecutive phases, each building towards Hart’s live appearances. The promotion is not available to players in the UK or the US, and availability may be restricted in certain other jurisdictions.
The opening phase, Play with Kevin, runs from 19 October to 2 November. Players at participating operators can collect the letters ‘P-L-A-Y’ in Kevin’s Picks live casino titles, comprising Mega Wheel, Gates of Olympus Roulette, Mega Roulette, Money Time, Sweet Bonanza CandyLand, and Amazing Baccarat, or collect ‘K-E-V-I-N’ across Pragmatic Play’s full slots catalogue.
The mechanic draws on the Collect & Win Text Drop feature added to the supplier’s Enhance gamification suite in August 2026. Free Chips awarded in this phase are redeemable across Kevin’s Picks titles.
Bet with Kevin and the live finale
The second phase, Bet with Kevin, which runs from 2 to 7 November, awards Free Chips at random to players in Kevin’s Picks games. Those chips can be redeemed during Hart’s live studio appearances on 6 and 7 November.
The campaign concludes with Kevin Makes It Rain, running across the two live event days on 6 and 7 November.
More than 30,000 prizes will be available while Hart hosts a selection of Pragmatic Play’s live casino titles alongside the regular studio hosts. The specific tables will be announced on each broadcast day.
Operator context and executive comment
The campaign follows Pragmatic Play’s September 2026 announcement that Hart would host four live sessions, described at the time as one of the most prominent celebrity activations a B2B live casino supplier had staged in its own studio. The collaboration sits within a broader strategic shift: in June 2026, the Gibraltar-based supplier confirmed it would phase out sportsbook and bingo to concentrate resources on slots and live casino.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said:
‘We are now getting closer to the moment when Kevin Hart steps into the studio, and the excitement around the collaboration is building. With the promotional campaign kicking off today, players will have plenty of opportunities to get involved ahead of Kevin going live.’
About Pragmatic Play
Pragmatic Play is a Gibraltar-headquartered B2B content supplier to the iGaming industry, offering slots and live casino products via a single API integration across all major regulated markets, languages, and currencies. The company holds licences from the Gambling Commission of Great Britain, the Gibraltar Gambling Commissioner, and the Malta Gaming Authority, and is owned by a private group of investors led by Veridian (Gibraltar) Limited.
