Self-reported data from early adopters shows the CRM suite driving deposit rate gains of up to 42% and reactivation click-through improvements of more than 200%.
AI-driven CRM tooling is becoming a key competitive lever for iGaming operators, with marketing teams under pressure to demonstrate measurable returns from automation investments. Optimove released its first customer performance data for Optimove AI on 15 October 2026, roughly four and a half months after the suite launched in June.
Journey and content decisioning results
Optimove launched Optimove AI on 1 June 2026 as a three-part CRM marketing suite, and on 15 October released its first reported customer results. The data covers three components:
- The Journey Decisioning Agent
- The Content Decisioning Agent
- And the Optimove MCP
On the Journey Decisioning Agent, one operator ran 44 real-time triggered activations across 354,000 player interactions, with every campaign delivering statistically significant results against a control group.
The Content Decisioning Agent results span three operators. In one reactivation campaign, the agent was the sole variable changed between test and control groups; the operator reported 137% more email opens, 207% more clicks, and 13.8% more deposits per 1,000 targeted players.
A second operator’s onboarding journey, which used the same agent, generated more than 1,200 incremental first-time deposits, lifted the deposit rate by 42%, and saw converted players place bets at three times the average value.
A third operator’s churn-prevention campaign reached a 10% deposit rate, against 1.4% in the control group.
Across some clients, Optimove reports that its AI decisioning agents have increased net revenue by up to 87%.
MCP adoption and multi-brand operations
On the Optimove MCP, the component that connects to external AI tools such as Claude and ChatGPT via the Model Context Protocol, a dozen marketers across 10 brands used the tool to assemble a four-million-customer audience overnight.
One marketer created 15 new real-time triggers from existing events, parameters, and web and app activity in a single session. One operator now manages its 10-brand CRM operation from a single chat window, and another logged more than 1,000 audience checks within two weeks.
Rony Vexelman, SVP of Marketing at Optimove, said:
‘Operators are using Optimove AI to bring back lapsed players, convert more new ones, and keep at-risk players from churning, and they’re measuring the gains against their core business KPIs. An award like the SBC Industry Innovation of the Year tells you the industry believes in the idea. Customer results tell you it works.’
Award recognition and platform context
Optimove AI was named Industry Innovation of the Year at the SBC Awards 2026, presented on 1 October at the MEO Arena in Lisbon on the closing night of SBC Summit. The ceremony, now in its thirteenth year, spanned 39 categories covering operators and suppliers across payments, marketing, platforms, and data.
Optimove AI sits within the company’s broader Positionless Marketing Platform, which is designed to remove sequential handoffs between data, creative, and engineering teams. The suite is also included in Optimove Ignite+, a programme giving pre-launch and startup operators access to the full platform, predictive analytics, pre-built player journeys, professional services, and a dedicated CRM consultant.
About Optimove
Optimove is a CRM marketing platform serving iGaming and sports betting operators, with its technology used by 56% of the operators ranked in the EGR Power 50, including 70% of the top ten. The platform encompasses campaign decisioning and orchestration, digital personalisation, loyalty and gamification tools, and the Optimove AI suite launched in June 2026. Optimove reports having embedded AI in its platform since 2012 and is a Visionary in the 2026 Gartner Magic Quadrant for Multichannel Marketing Hubs.
